Effective Date: 31 January 2026
AlignHaus Ortho LLC, doing business as OrthoBrand (“OrthoBrand,” “Company,” “we,” “our,” or “us”), is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or engage our services.
This policy applies to users located in the United States, including California residents, and may also apply to users located in the European Union or other jurisdictions.
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1. Information We Collect
A. Information You Voluntarily Provide
We may collect personal information when you:
• Submit an inquiry
• Complete a form
• Subscribe to our email list
• Enter into a service agreement
• Communicate with us via email
This may include:
• Name
• Email address
• Phone number
• Business or practice name
• Billing information
• Project details
B. Payment Information
Payments are processed through Dubsado and Stripe. We do not store or retain full payment card details. Payment processing is governed by Stripe’s privacy and security policies.
C. Automatically Collected Information
When you visit our website, we may automatically collect:
• IP address
• Browser type
• Device type
• Pages visited
• Referring URLs
• Time spent on the site
This data is collected via cookies and Google Analytics.
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2. Use of Information
We use collected information to:
• Respond to inquiries
• Provide contracted services
• Deliver proposals, contracts, and invoices
• Communicate project updates
• Send marketing communications (if subscribed)
• Improve website performance and user experience
• Maintain internal records
• Comply with legal obligations
We do not sell personal information.
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3. Email Marketing
If you subscribe to our email list, your information is stored and processed through Flodesk.
You may unsubscribe at any time by clicking the unsubscribe link in any marketing email. We do not share or sell email subscriber information.
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4. Cookies & Analytics
We use cookies and Google Analytics to analyze website traffic and improve functionality.
Google Analytics may collect anonymized usage data. You may disable cookies through your browser settings. You may also opt out of Google Analytics tracking by using Google’s browser opt-out tool.
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5. Third-Party Service Providers
We rely on trusted third-party providers to operate our business, including:
• Showit (website hosting)
• Dubsado (client management)
• Stripe (payment processing)
• Flodesk (email marketing)
• Google Analytics
These providers process information in accordance with their own privacy policies.
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6. Healthcare & PHI Disclaimer
OrthoBrand provides branding, design, and content services to orthodontic practices.
We do not collect, store, process, or maintain Protected Health Information (PHI). While services may be performed within healthcare environments, we do not access or manage patient medical data.
Clients are responsible for ensuring compliance with HIPAA and other healthcare regulations.
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7. Data Retention
Client and inquiry information is retained for up to three (3) months following project completion or last communication unless a longer retention period is required by law.
Marketing subscriber information is retained until the user unsubscribes.
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8. Data Security
We implement reasonable administrative and technical safeguards to protect personal information. However, no online transmission or storage system can be guaranteed 100% secure.
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9. California Privacy Rights (CCPA)
If you are a California resident, you may have the right to:
• Request access to personal information we collect
• Request deletion of personal information
• Request disclosure of categories of information collected
• Request disclosure of third parties with whom information is shared
To exercise these rights, contact us at the email below.
We do not sell personal information.
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10. European Union Residents (GDPR)
If you are located in the European Economic Area (EEA), you may have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Request data portability
Legal bases for processing may include:
• Contractual necessity
• Legitimate business interests
• Consent (for marketing communications)
To exercise GDPR rights, contact us at the email below.
hello@orthobrand.co
11. International Data Transfers
If you are located outside the United States, your information may be transferred to and processed in the United States. By using this website, you consent to such transfer.
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12. Children’s Privacy
This website and our services are intended for business use and are not directed toward individuals under the age of 18. We do not knowingly collect information from minors.
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13. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
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14. Contact Information
For questions regarding this Privacy Policy or to exercise your data rights, please contact:
AlignHaus Ortho LLC, DBA OrthoBrand
Email: hello@orthobrand.co
Website: OrthoBrand.co/