Effective Date: May 18, 2026
AlignHaus Ortho LLC, doing business as OrthoBRAND (“OrthoBRAND,” “Company,” “we,” “our,” or “us”), respects your privacy and is committed to protecting the information you provide when visiting our website, purchasing products, subscribing to memberships, downloading digital resources, or engaging our services.
This Privacy Policy explains how we collect, use, disclose, and protect your information.
This policy applies to users located in the United States, including California residents, and may also apply to users located in the European Union and other jurisdictions.
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1. Information We Collect
A. Information You Voluntarily Provide
We may collect information when you:
* Submit an inquiry
* Complete a contact or intake form
* Subscribe to a membership
* Purchase products or digital downloads
* Join our email list
* Request custom work or services
* Communicate with us via email or forms
This information may include:
* Name
* Email address
* Phone number
* Business or practice name
* Billing address
* Shipping address
* Payment-related details
* Branding preferences
* Uploaded logos or assets
* Project details
* Subscription information
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B. Payment Information
Payments are securely processed through third-party providers including Stripe, Shopify, Printful, Printify, and/or Dubsado.
We do not store full payment card details on our servers. Payment processing is governed by the applicable third-party provider’s privacy and security policies.
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C. Automatically Collected Information
When you visit our website, we may automatically collect:
* IP address
* Browser type
* Device information
* Pages visited
* Referring URLs
* Session duration
* Click activity
* General geographic region
This information may be collected using cookies, analytics tools, and tracking technologies.
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2. How We Use Information
We may use collected information to:
* Provide products, memberships, and services
* Deliver digital downloads and subscription materials
* Fulfill apparel and merchandise orders
* Process transactions
* Send invoices, receipts, and confirmations
* Respond to inquiries and customer support requests
* Manage memberships and recurring subscriptions
* Deliver custom branding or creative services
* Improve website functionality and user experience
* Send marketing communications (if subscribed)
* Maintain internal records
* Detect fraud or misuse
* Comply with legal obligations
We do not sell personal information.
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3. Memberships & Digital Products
OrthoBrand may offer recurring memberships, downloadable resources, templates, guides, digital products, and custom creative assets.
By purchasing or subscribing, you acknowledge that:
* Digital products may not be redistributed, resold, shared, or reproduced without written permission
* Membership access may be revoked for misuse or unauthorized sharing
* Subscription services may renew automatically unless canceled
Specific terms related to memberships, cancellations, refunds, and usage rights may also be outlined in separate Terms & Conditions.
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4. Email Marketing
If you subscribe to our mailing list, your information may be stored and processed through platforms such as Flodesk, Shopify Email, or other email marketing providers.
We may send:
* Brand updates
* Product announcements
* Membership information
* Marketing emails
* Educational or promotional content
You may unsubscribe at any time using the unsubscribe link included in emails.
We do not sell or rent subscriber information.
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5. Cookies & Analytics
We use cookies and analytics tools to:
* Understand user behavior
* Improve website performance
* Analyze traffic and engagement
* Personalize user experience
Third-party tools may include:
* Google Analytics
* Meta Pixel
* Pinterest Tag
* Shopify Analytics
* Other marketing or analytics platforms
You may disable cookies through your browser settings.
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6. Third-Party Platforms & Fulfillment Providers
We may use trusted third-party providers to operate portions of our business, including:
* Showit (website platform)
* Shopify (ecommerce platform)
* Stripe (payment processing)
* Dubsado (client management)
* Flodesk (email marketing)
* Printful and/or Printify (product fulfillment)
* Google Analytics
* Zapier or automation platforms
These providers process information according to their own privacy policies.
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7. Custom Branding & Uploaded Assets
Clients may upload logos, branding files, photographs, or creative assets for custom projects or personalized products.
You represent that you own or have permission to use any materials submitted to OrthoBrand.
We are not responsible for intellectual property violations related to client-submitted materials.
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8. Healthcare & HIPAA Disclaimer
OrthoBrand works primarily with orthodontic and dental practices.
We do not intentionally collect, store, or process Protected Health Information (PHI). Clients are responsible for ensuring that no PHI is submitted through our website, forms, or communication channels unless otherwise agreed in writing.
Clients remain solely responsible for HIPAA compliance and all healthcare privacy obligations.
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9. Data Retention
We retain information only as long as reasonably necessary for:
* Business operations
* Membership management
* Tax and accounting obligations
* Legal compliance
* Customer support
Marketing subscriber information is retained until a user unsubscribes.
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10. Data Security
We implement reasonable technical and administrative safeguards to help protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
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11. California Privacy Rights (CCPA)
California residents may have the right to:
* Request access to collected personal information
* Request deletion of personal information
* Request disclosure of categories of collected data
* Request disclosure of third parties with whom information is shared
We do not sell personal information.
Requests may be submitted using the contact information below.
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12. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you may have rights including:
* Access to your data
* Correction of inaccurate information
* Deletion of personal data
* Restriction of processing
* Objection to processing
* Data portability
Legal bases for processing may include:
* Contractual necessity
* Legitimate business interests
* Consent
To exercise GDPR rights, contact us using the information below.
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13. International Data Transfers
If you access our website from outside the United States, you acknowledge that your information may be transferred to and processed within the United States.
By using our website and services, you consent to such transfers.
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14. Children’s Privacy
Our website, memberships, products, and services are intended for business and professional use and are not directed toward individuals under the age of 18.
We do not knowingly collect information from minors.
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15. Updates to This Policy
We may update this Privacy Policy periodically.
Changes will be posted on this page with an updated effective date.
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16. Contact Information
For questions regarding this Privacy Policy or to exercise your privacy rights, please contact:
AlignHaus Ortho LLC DBA OrthoBrand
hello@orthobrand.co
OrthoBrand.co