about

Built from Real Orthodontic Experience.

I spent years working inside an orthodontic practice across clinical, administrative, and marketing roles. That experience gave me firsthand exposure to how practices operate and how patients and parents begin forming impressions long before treatment starts.

Today, I bring that perspective into every branding project. My approach is grounded in practical experience and thoughtful strategy, ensuring that each visual system not only reflects your aesthetic — but supports the way your practice functions day to day. The result is branding designed to feel cohesive, credible, and aligned at every patient touchpoint.

from the founder

I’ve Worked Inside Practices —

I’ve Worked Inside Practices.

Now I Build the Brand Behind Them.

Now I Build the Brand Behind Them.

I started my career inside an orthodontic practice before expanding into broader creative work outside the industry. That time exposed me to new environments, different expectations, and a wider range of ideas, experiences that shaped how I think and work today.

But orthodontics never felt like just a chapter. It’s an industry I genuinely care about; one built on precision, long-term relationships, and meaningful transformation. Returning was intentional. Since then, I’ve led brand and marketing initiatives for companies like InSmile Braces while continuing to work closely with orthodontic providers. OrthoBrand exists at that intersection — broader creative perspective, grounded in real orthodontic experience.

- Bailey White, Founder of OrthoBrand

Ready to  Elevate  Your Practice's Brand?

Book a call to learn how strategic branding can help you attract the right patients, align your materials, and create a more cohesive, high-trust experience.

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OrthoBrand is a boutique studio specializing in intentional branding for orthodontic practices, aligning perception with the standard of care provided.

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